ORGANIZERS_Employer Branding Creativity Awards in Greater China 2018

About the Organizers

HRoot is the leading human resource media company in China, with such brands and services as, a world’s leading HR management website; HRoot Institute, China's leading membership organization for human resource management; Annual Human Resource Awards in Greater China, a high-end industrial event with utmost authority, scale and influence; HR Service Innovation Awards, the prestigious innovation awards of human resource service industry in the world. China Human Capital Forum, a leading annual HR summit in China; CHRO DIALOGUE, the high-end human resource conference in China; in^HR, the cutting-edge human resource innovation service forum in China; and China Human Resource Service EXPO, an exhibition with leading scale of the industry in the world, which attracted 32,055 visitors in 2017. HRoot also owns HRoot Human Resource News App,the app with the large number of downloads and active users, which is the human resource content recommendation engine based on big data and AI.“Ranking & White Paper of Best 100 Human Resource Service Brands in Greater China”and the“Ranking & White Paper of Global 100 Human Resource Service Providers”, two annual reports released by HRoot are considered as the guidepost of this industry. HR-MarketWatch, the first of its kind in the world offers real-time news service, which is now a major source of competitive intelligence and monitoring platform of the industry.

The website of HRoot has two million HR professionals as its registered users, with a total of more than 500 million visits each year; there are more than 50,000 participants to its off-line events each year, and its publications have a total readership of 35,000. HRoot serves over 50,000 clients currently, including more than 95% of the Fortune 500 companies in China. In addition, HRoot has more than 1,000 HR service providers, business schools, associations as its ad clients and sponsors, including nine of the be ten global HR service providers: IBM, the world’s largest science and technology corporation; Mercer, the world’s largest HR consulting firm; Adecco, the world’s largest HR service corporation; ADP, the world’s largest HR outsourcing company; LinkedIn, the world’s largest business SNS website; HBS, the top-ranking business school in the world; SAP, the world’s largest enterprise management software solutions provider; Oracle, the world’s largest corporation of enterprise software and database.

WINGs is a human resources industry leader with employer branding expertise and services. The company is rich in corporate contacts, media resources, expert platform, market operations, talent matching and etc. As a sister brand of REForce, a well-known mid-senior hiring recruitment firm in China, WINGs is well-versed in industry insights and recruitment. We understand the needs of corporate HR and we ensure that employers’ brands can be accurately understood for it to be matched with the correct talents. WINGs also have many years of experience in integrated marketing communications and is adept in efficiently combining excellent employer branding with the company’s external image.

WINGs also owns a comprehensive database of suppliers in the industry with the expertise to provide professional guidance and consultation. We also help companies to allocated employer branding budgets and supplier management.


Great Place to Work® is the global authority on high-trust, high-performance workplace cultures that provides executive advisory and culture consulting services to businesses, non-profits, and government agencies in more than 50 countries across five continents. Through proprietary assessment tools, benchmarks and certification programs, Great Place to Work® provides the expertise needed to create, sustain, and recognise outstanding workplace cultures. The Institute works with media throughout the world to select 'Lists of Best Workplaces': In Greater China, they partner with Bloomberg Businessweek/China and South China Morning Post to publish the 'Best Companies to Work For® in Greater China' and 'Best Companies to Work For® in Hong Kong' respectively; in the US, they work with Fortune Magazine to publish the 100 Best Companies to Work For® list.


Bloomberg Businessweek/China (BBWC) is a business publication with an international copyright authorized by GAPP. BBWC is jointly published and operated by Bloomberg L.P., China Commerce and Trade Press, and Modern Media Group. The magazine is produced by an experienced editorial team based in China, along with award-winning media professionals at Bloomberg Media.

Bloomberg's creativity and brand influence sharpens BBWC and makes it the most comprehensive business authority for business leaders of the new economy. Operated within China, BBWC is in tune with the social and economic trends of the country while providing readers with competitive global insights for smarter, faster and more informed business decisions. As a strong brand it also aims to be a thought leader in Chinese business and prepare readers for the future business landscape via its original ideas and bold design.

Since the revised version came back to the market in 2011, BBWC has been the market leader and widely acclaimed by experts and decision-makers from various fields in China.