Richard Mosley is widely recognised as one of the world’s leading authorities on employer brand development and management. His thinking draws on over 25 years’ experience in both brand management and HR consulting. Richard has led major employer brand development projects for many leading global employers including: BP, Coca-Cola, Ferrero, GSK, HSBC, LEGO, L’Oreal, PepsiCo, Santander, Unilever and the World Food Program. This has involved a significant focus on core values, employee engagement and culture change as well as the more externally focused dimensions of external reputation and talent attraction. He wrote his first book on the subject: ‘The Employer Brand’ (2005), followed by ‘Employer Brand Management’ (2014), both published by Wiley. His latest book, the best-selling ‘Employer Branding for Dummies’ was published in January 2017. Richard is a regular keynote speaker and chairman at employer brand events around the world, and his work appears regularly in leading business newspapers and journals including Harvard Business Review, Wall Street Journal, Financial Times and Economic Times of India. “A highly practical guide and also a highly enjoyable read, packed with stories and fresh ideas. If you want to shake things up a bit, I suggest you buy this book”.
David Fairhurst-Chief People Officer, McDonalds
“By far the best analysis of current thinking around the evolution of recruiting I’ve ever seen.”
Gerry Crispin-Founder of CareerXroads
“If you need to strengthen you employer brand, this book will help you.”
Universum is an internationally renowned company that offers integrated research and management consultation. Universum conducts yearly graduate surveys in 19 countries including Europe and United States. After rigorous analysis of the results, Universum will announce the best employer of the year and publishes the results on authoritative websites of other countries and other relevant medias. Many prestigious multinational corporations have adjusted their recruitment policies and human resources structure based on the results of Universum’s graduate survey in order to achieve significant improvements in production capacity, efficiency and quality as well as their profitability with lasting impact.
José Carlos Bezanilla is the Chief Executive Officer for Great Place to Work® China. He has previously worked as the Director of the Northwest Region Great Place to Work® Mexico for five years.
José Carlos Bezanilla has been working in the area of Organisational Development Consulting and Leadership (Management) for over 18 years.
He was a Partner and the Director of Business Development at Capta Organisations Development. During his experience, he has achieved with great performance activities related to leadership, innovation strategies, sales, customer service, sales force management, selection and training. Jose has also worked in the banking industry for ten years, as Subdirector for Marketing at Banamex’s Northwest Division; at the forefront of Segments, Banking Relations, Banamex Services, Marketing, Promotion and Sales and a service quality programme for the bank nationwide.
José Carlos Bezanilla is certified as a facilitator from Capta Organisations Development and Directo Consultants. He is also certified for the management of organisational staff profiling tool DiSC, from Human Perspectives International and Inscape Publishing, in Miami, USA. He participated in the certification of Cohen Brown, in Outstanding Leadership for Sales and Proactive Banking Relations.
Great Place to Work® is the global authority on high-trust, high-performance workplace cultures that provides executive advisory and culture consulting services to businesses, non-profits, and government agencies in more than 50 countries across five continents. Through proprietary assessment tools, benchmarks and certification programs, Great Place to Work® provides the expertise needed to create, sustain, and recognise outstanding workplace cultures. The Institute works with media throughout the world to select 'Lists of Best Workplaces': In Greater China, they partner with Bloomberg Businessweek/China and South China Morning Post to publish the 'Best Companies to Work For® in Greater China' and 'Best Companies to Work For® in Hong Kong' respectively; in the US, they work with Fortune Magazine to publish the 100 Best Companies to Work For® list.
Wang received a PhD from Université Pierre Mendes France, in France. His research interests centre on the innovation management, foreign direct investment, brand strategy, globalisation strategy of Chinese companies, and the automotive industry in China. He has published more than 110 publications in journals, books, and conference proceedings. He has taught MBA and EMBA courses in leading business schools, including Manchester Business School (UK), and has delivered executives training to corporate including Bosch, SAP, Volvo and Intel.
He is the expert in the automobile industry. In China, he is one of the thirty think tank members of 21st China Business Herald. At the globe, he is one of the steering committee members of International Gerpisa Research network (Groupe d'Etude et de Recherche Permanent sur l'Industrie et les Salariés de l'Automobile, gerpisa.org), he is one of the editorial members of International Journal of Automotive Technology and Management (ISSN: 1470-9511). Professor Wang is the Vice President of China Goes GlobalTM.
Created in 1872 and based in Lyon, France, with multiple international campuses, emlyon business school is a top European business school devoted to lifelong learning for entrepreneurial and international management. The institution is ranked in the top 100 in the world for Global Employability (#2 Business School in France, #64 in the world) by The Times Higher Education and stands out among the few business schools worldwide awarded three international accreditations (AMBA, EQUIS, and AACSB).
With a by-line based on the “early maker” concept whereby students are highly encouraged to develop their entrepreneurial spirit and experiment, an emlyon business school is a place where you nurture your ideas to make them a reality. Today, being a maker means controlling your destiny, being the actor and entrepreneur of your existence, and moving from Do-It-Yourself to Do-It-Together in a spirit of collaboration. This concept reflects emlyon business school’s vision of the entrepreneur: an individual, who tries, experiments, makes mistakes, starts again and learns as they go. The entrepreneur from emlyon business school is a maker and an early mover. He is an early maker.
Its know-how in training is based both on theory and on day-to-day company management.Its distinctive quality is founded on teaching innovation and an entrepreneurial approach to management education.
Mr. Fan Rongjing is the Executive Editor of the Chinese edition of BusinessWeek and he is also Editor of the Fortune Edition, Weekend Pictorial. Prior to this, he had served as the content director of the Chinese edition of the Bloomberg Business Weekly.
Upon graduating from Tamkang University’s Department of Statistics and Soochow University’s Law Institute, Mr. Fan Rongjing has extensive experience in the media industry, including ‘Foresight’ magazine, TVBS Weekly, Commercial Era to name a few. Many of his reports had won awards in editorial excellence such as the Society of Publishers in Asia (SOPA).
He has interviewed many outstanding entrepreneurs, including Apple CEO, Tim Cook; founder of Dell Computers, Michael Dell; co-founder and CEO of Airbnb, Brian Chesky; chairman and CEO of Disney, Robert Iger; founder of Uniqlo, Tadashi Yanai; founder of NetEase, Ding Lei; founder of Acer, Stan Shih; chairman of HTC, Cher Wang; chairman of Fubang Group, Cai Ming Zhong, chairman of Cathay Financial Holdings, Cai Hongtu and others.
Bloomberg Businessweek/China (BBWC) is a business publication with an international copyright authorized by GAPP. BBWC is jointly published and operated by Bloomberg L.P., China Commerce and Trade Press, and Modern Media Group. The magazine is produced by an experienced editorial team based in China, along with award-winning media professionals at Bloomberg Media.
Bloomberg's creativity and brand influence sharpens BBWC and makes it the most comprehensive business authority for business leaders of the new economy. Operated within China, BBWC is in tune with the social and economic trends of the country while providing readers with competitive global insights for smarter, faster and more informed business decisions. As a strong brand it also aims to be a thought leader in Chinese business and prepare readers for the future business landscape via its original ideas and bold design.
Since the revised version came back to the market in 2011, BBWC has been the market leader and widely acclaimed by experts and decision-makers from various fields in China.
Zhu Qiuxia is a philanthropist, writer with a dual degree in sociology and journalism from University of Wuhan. she is currently the deputy secretary general of Shanghai True Love Dream Charity Foundation and she has extensive experience in the operations of foundations and charitable trusts. One of these projects is the ‘Dream Centre” (2014 – 2016) project; the application for non-public offerings as well as internal and external compliance work.
She is also part of the revision of the chapters of the ‘Charity Law’ and ‘Charitable Trust’ and she had coordinated the completion of two domestic public welfare industry salary surveys in 2014 and 2016 and she had also promoted the establishment of two charitable trusts, one which was the very first domestic equity charity trust. Mrs. Zhu is also the author of The Adventures of Match Hero.
Adream Center is the specialized classroom that carries Adream’s concepts about competency-based education, as well as the significant method for Adream to innovate traditional teaching concept. We believe the specialized space would improve human relationship. By making elaborate design of chosen colour and the division of function area, with the help of multi-media equipment, the Adream Center is aimed to provide a place for students to learn in group, think independently and work cooperatively. Thus, students could learn with fun and cultivate an excellent character. We believe that charity is neither generosity nor pity for the weak; it should help the underprivileged transcend environmental and social constraints, empowering them to determine their own futures.
Adream officially registered on 14 April 2008 via the Shanghai Administration Bureau of NGOs, and was granted public charitable foundation status in March 2014. So far, Adream has built 2,973 Adream Centers and served more than 3.3 million students and teachers. Since 2009, Adream has filed its annual report in accordance to the standards required of listed companies. In March 2012, Adream was awarded the “China Charity Prize.” In October 2014, Adream retained its No. 1 ranking in Forbes magazine (China)’s ranking of the most transparent foundations in China, making it four consecutive years that the foundation has received this honor.
Anson Tang has over 15 years of experience in the field of human resource management. His brainchild, HRoot has emerged as the largest HR media company in China. Mr. Tang takes responsibility for the innovation of HRoot, the brands and platform he has found such as China Human Resource Service EXPO, an exhibition with leading scale of the industry in the world, which attracted 32,055 visitors in 2017; HRoot.com, a world’s leading HR management website; HRoot Institute, China's leading membership organization for human resource management; China Human Capital Forum, a leading annual HR summit in China; CHRO DIALOGUE, the high-end human resource conference in China and in^HR, the cutting-edge human resource innovation service forum in China. The company serves over 50,000 clients, including more than 95% of the Fortune 500 companies in China, and nine of the be ten global HR service providers as its ad clients and sponsors.
Anson holds Master Degree of Innovation Management from the National University of Australia and MBA from Central China University of Science and Technology. He takes the master diploma of Organizational and HR Management from Hong Kong University and studies the Growing and Leading a Professional Service Firm Program of Harvard Business School. As a bestselling author, he is also a prolific author on IT and HR management, including Interviews with HR Executives, People First, and The Future of HR, a 5 stars book and the bestselling book of amazon.cn.
HRoot is the leading human resource media company in China, with the business of online services, magazine publication, conferences, advertisements and IT support. HRoot provides dynamic marketing solutions for human resources service providers. HRoot serves over 50,000 clients currently, including more than 95% of the Fortune 500 companies in China. In addition, HRoot has more than 1,000 HR service providers, business schools, associations as its ad clients and sponsors, including nine of the be ten global HR service providers.
Ocean Fu is the founder of WINGs, the sister brand of REForce, a well-known recruitment company with a focus on mid-senior hiring, and serves as China’s Marketing Director at REForce.
Miss Fu has been in marketing and project management in various fields and have working experience in Toronto, Shenzhen, Shanghai and other cities for more than 20 years. She has also served as the marketing and sales director of an expat lifestyle media with the highest traffic in Shanghai. Her rich experience in market resources and management made her well-versed in creative communication and brand cultivation.
Miss Fu is also the authority in the field of human resources and employer branding. She has worked for many years in Robert Walters, a well-known UK listed headhunting firm and Kelly Services, a Fortune 500 company as Marketing Director of North Asia. Her use of innovative and cross border marketing methods to create benchmark projects in the human resource industry has allowed her to carve a name for herself in the market. She has also worked with The Project Team, which leads more than 30 people and serves employer branding project in various Fortune 500 companies. She has also helped large local enterprises and has won critical acclaim in the industry.
Miss Fu is committed to influencing the HR industry and is particularly resourceful in using marketing thinking to help the HR department solve their problems. She is determined to promote the HR industry with marketing and creative thinking and is constantly leading the WINGs team to create new and creative integrated marketing platforms.
WINGs is a human resources industry leader with employer branding expertise and services. The company is rich in corporate contacts, media resources, expert platform, market operations, talent matching and etc. As a sister brand of REForce, a well-known mid-senior hiring recruitment firm in China, WINGs is well-versed in industry insights and recruitment. We understand the needs of corporate HR and we ensure that employers’ brands can be accurately understood for it to be matched with the correct talents. WINGs also have many years of experience in integrated marketing communications and is adept in efficiently combining excellent employer branding with the company’s external image.
WINGs also owns a comprehensive database of suppliers in the industry with the expertise to provide professional guidance and consultation. We also help companies to allocated employer branding budgets and supplier management.