Richard Mosley is widely recognised as one of the world’s leading authorities on employer brand development and management. His thinking draws on over 25 years’ experience in both brand management and HR consulting. Richard has led major employer brand development projects for many leading global employers including: BP, Coca-Cola, Ferrero, GSK, HSBC, LEGO, L’Oreal, PepsiCo, Santander, Unilever and the World Food Program. This has involved a significant focus on core values, employee engagement and culture change as well as the more externally focused dimensions of external reputation and talent attraction. He wrote his first book on the subject: ‘The Employer Brand’ (2005), followed by ‘Employer Brand Management’ (2014), both published by Wiley. His latest book, the best-selling ‘Employer Branding for Dummies’ was published in January 2017. Richard is a regular keynote speaker and chairman at employer brand events around the world, and his work appears regularly in leading business newspapers and journals including Harvard Business Review, Wall Street Journal, Financial Times and Economic Times of India. “A highly practical guide and also a highly enjoyable read, packed with stories and fresh ideas. If you want to shake things up a bit, I suggest you buy this book”.
David Fairhurst - Chief People Officer, McDonalds
“By far the best analysis of current thinking around the evolution of recruiting I’ve ever seen.”
Gerry Crispin – Founder of CareerXroads
“If you need to strengthen you employer brand, this book will help you”
Sir Martin Sorrell, CEO, WPP
Universum is an internationally renowned company that offers integrated research and management consultation. Universum conducts yearly graduate surveys in 19 countries including Europe and United States. After rigorous analysis of the results, Universum will announce the best employer of the year and publishes the results on authoritative websites of other countries and other relevant medias. Many prestigious multinational corporations have adjusted their recruitment policies and human resources structure based on the results of Universum’s graduate survey in order to achieve significant improvements in production capacity, efficiency and quality as well as their profitability with lasting impact.
Anson Tang has over 15 years of experience in the field of human resource management. His brainchild, HRoot has emerged as the largest HR media company in China. Mr. Tang takes responsibility for the innovation of HRoot, the brands and platform he has found such as China Human Resource Service EXPO, an exhibition with leading scale of the industry in the world, which attracted 32,055 visitors in 2017; HRoot.com, a world’s leading HR management website; HRoot Institute, China's leading membership organization for human resource management; China Human Capital Forum, a leading annual HR summit in China; CHRO DIALOGUE, the high-end human resource conference in China and in^HR, the cutting-edge human resource innovation service forum in China. The company serves over 50,000 clients, including more than 95% of the Fortune 500 companies in China, and nine of the be ten global HR service providers as its ad clients and sponsors.
Anson holds Master Degree of Innovation Management from the National University of Australia and MBA from Central China University of Science and Technology. He takes the master diploma of Organizational and HR Management from Hong Kong University and studies the Growing and Leading a Professional Service Firm Program of Harvard Business School. As a bestselling author, he is also a prolific author on IT and HR management, including Interviews with HR Executives, People First, and The Future of HR, a 5 stars book and the bestselling book of amazon.cn.
HRoot is the leading human resource media company in China, with the business of online services, magazine publication, conferences, advertisements and IT support. HRoot provides dynamic marketing solutions for human resources service providers. HRoot serves over 50,000 clients currently, including more than 95% of the Fortune 500 companies in China. In addition, HRoot has more than 1,000 HR service providers, business schools, associations as its ad clients and sponsors, including nine of the be ten global HR service providers.
Ocean Fu is the founder of WINGs, the sister brand of REForce, a well-known recruitment company with a focus on mid-senior hiring, and serves as China’s Marketing Director at REForce.
Miss Fu has been in marketing and project management in various fields and have working experience in Toronto, Shenzhen, Shanghai and other cities for more than 20 years. She has also served as the marketing and sales director of an expat lifestyle media with the highest traffic in Shanghai. Her rich experience in market resources and management made her well-versed in creative communication and brand cultivation.
Miss Fu is also the authority in the field of human resources and employer branding. She has worked for many years in Robert Walters, a well-known UK listed headhunting firm and Kelly Services, a Fortune 500 company as Marketing Director of North Asia. Her use of innovative and cross border marketing methods to create benchmark projects in the human resource industry has allowed her to carve a name for herself in the market. She has also worked with The Project Team, which leads more than 30 people and serves employer branding project in various Fortune 500 companies. She has also helped large local enterprises and has won critical acclaim in the industry.
Miss Fu is committed to influencing the HR industry and is particularly resourceful in using marketing thinking to help the HR department solve their problems. She is determined to promote the HR industry with marketing and creative thinking and is constantly leading the WINGs team to create new and creative integrated marketing platforms.
WINGs is a human resources industry leader with employer branding expertise and services. The company is rich in corporate contacts, media resources, expert platform, market operations, talent matching and etc. As a sister brand of REForce, a well-known mid-senior hiring recruitment firm in China, WINGs is well-versed in industry insights and recruitment. We understand the needs of corporate HR and we ensure that employers’ brands can be accurately understood for it to be matched with the correct talents. WINGs also have many years of experience in integrated marketing communications and is adept in efficiently combining excellent employer branding with the company’s external image.
WINGs also owns a comprehensive database of suppliers in the industry with the expertise to provide professional guidance and consultation. We also help companies to allocated employer branding budgets and supplier management.